Last Updated: March 6, 2026
Great Lakes Concrete Coatings (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, submit a Meta Lead Ads form, or request a free estimate for concrete coating services. By using our website or forms, you agree to the practices outlined in this policy.
1. Introduction & Business Information
- Business Name: Great Lakes Concrete Coatings
- Address: 546 N Rusch Rd, Traverse City, MI 49696
- Phone: 231‑299‑6960
- Email: info@greatlakesconcretecoatings.com
We value your privacy and take all reasonable steps to protect the personal information you provide to us.
2. Types of Information Collected
We may collect the following information from users:
A. Personal Information (provided by you)
- Name
- Email Address
- Phone Number
- Project details (e.g., garage, basement, or patio)
- Property City / ZIP Code
- Property ownership status
B. Usage Data (collected automatically)
- IP Address
- Browser type and version
- Pages visited and time spent on the site
- Device type
3. Purpose of Collection (How We Use Your Data)
- Provide free estimates, consultations, and schedule services
- Respond to inquiries regarding concrete coating services
- Send marketing communications, updates, and promotions
- Fulfill your request for concrete coating services (garage, basement, or patio)
- Analyze website usage and improve our services
4. Third-Party Sharing & Disclosure
We may share your information with trusted service providers, including:
- Meta (Facebook) for Lead Ads and retargeting campaigns
- CRM systems for managing leads
- Email marketing platforms for communication
- Analytics providers (e.g., Google Analytics)
Important: We do not sell, rent, or lease your personal information to third parties.
5. Data Security Measures
We take reasonable measures to protect your personal information, including:
- Secure Socket Layer (SSL) encryption on our website
- Secure storage and access controls for digital data
- Regular monitoring to prevent unauthorized access
While we strive to protect your data, no system is completely secure.
6. Data Retention & Storage
We retain your personal information only as long as necessary to provide services or as required by law. Typically, this is as long as your lead remains active or until you request deletion.
7. User Rights (Opt-Outs)
You have the following rights regarding your data:
- Access, correct, or delete your personal information
- Unsubscribe from marketing emails or communication
- Opt out of targeted advertising
To exercise these rights, please contact us at info@greatlakesconcretecoatings.com or 231‑299‑6960.
8. Cookies and Tracking
We use cookies and tracking technologies such as the Meta Pixel and Google Analytics to:
- Monitor website performance
- Serve targeted ads to users who have visited our site
- Improve user experience
You can manage or disable cookies via your browser settings, though some features may not function properly without them.
9. Compliance with Meta, Google & Other Laws
This Privacy Policy ensures compliance with:
- Meta Lead Ads Policies (for capturing leads and storing data securely)
- Google Privacy and Ads Policies (for tracking and retargeting via Google Ads)
- General Data Protection Laws (including GDPR & CCPA for international visitors)
- Copyright & Intellectual Property Laws (content on our site is protected and not to be copied without permission)
10. Contact Information
If you have questions or concerns regarding your personal information, please contact:
- Email: info@greatlakesconcretecoatings.com
- Phone: 231‑299‑6960
- Address: 546 N Rusch Rd, Traverse City, MI 49696
